The Tourism Programme has two specific strategic objectives :


Position Mpumalanga as the tourism destination of choice

With such wonderful natural assets, it may seem that this is the easiest job in the world – but it is also very difficult to compress all the compelling reasons why people should visit our beautiful province into one brand promise. For this reason, we have identified our core brand values - including Wildlife and Bush, Adventure and Culture and Heritage – and weave our brand positioning around these.


Market destination Mpumalanga to both domestic & international markets.

To achieve our objectives the Division engages in advertising, brand building & positioning, as well as trade relations activities, event marketing and Business Tourism (MICE) initiatives. We also work with key stakeholders, both locally and internationally, in order to drive conversion through product and packages – and exhibit at both local and international consumer and trade shows to drive demand and grow travel to the province.

Contact Head of Tourism Mr Xolani Mthethwa at:
Tel: +27 (0)13 759 5300/01


Destination Branding

  • Conceptualization and implementation of advertising campaigns
  • Facilitate the development of marketing collaterals
  • Hosting of media on familiarization trips
  • Organize and participate at consumer shows and exhibitions
  • Facilitate the development of destination brand plans and strategies

Contact Us : Tel:+27 (0)11 783 4161


Trade Relations

Trade Relations is a marketing sub-unit within the Destination Marketing Department of Mpumalanga Tourism and Parks Agency.

In line with the South African Tourism Growth Strategy and Mpumalanga Tourism Growth Strategy, the Trade Relations unit seeks to develop and sustain strategic relations with the tourism trade locally and internationally. Thus increasing tourist arrivals, length of stay and tourism spend in the province. The sub-unit’s objectives are:

  • To build a strong and integrated Mpumalanga tourism brand
  • To increase the domestic market share in Mpumalanga
  • To grow international arrivals in Mpumalanga
  • To strengthen relations with trade partners provincially, nationally & internationally

Contact Gao Seleka at Tel: +27 (0)11 783 4161


Business Tourism

Business Tourism comprises trips undertaken for purposes of attending conferences, meetings, and exhibitions or as part of an incentive. Its main reason of existence is to increase travel into the Province by attracting conferences, meetings, incentive travel and exhibition into the Province. The Unit works with :

  • Meeting Planners
  • Conference Organisers
  • Destination Marketing Companies
  • Associations
  • Churches
  • Incentive Houses

in order to attract MICE events into the province.

Contact Gao Seleka: Senior Manager: Business Tourism at Tel: +27 (0)11 783 4161

Tourism Registration


Events Unit is responsible for the management of events that attract and increase number of tourist into the Province. The main objectives of the unit is to bring valuable economic benefits to Mpumalanga through the staging of major events, to promote the profile of Mpumalanga nationally and internationally through a portfolio of events which reflect unique attributes of the Province and to create an environment which nurtures and supports events.

Besides our enviable natural playground - manna from heaven for any adventure event - Mpumalanga boasts a number of world class event facilities, including the utterly magnificent Mbombela Stadium, host to a number of matches for the 2010 World Cup soccer tournament.

The Events Unit also leverages on other events that are hosted by Event Management Companies and other Tourism Stakeholders in order to increase tourist arrivals into the destination.

Contact Sma Dlamini: Senior Manager: Events at Tel: +27 (0)13 759 5511

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