MTPA takes on a new approach to the Durban Tourism Indaba


05 May 2011


MTPA takes on a new approach to the Durban Tourism Indaba

The Mpumalanga Tourism and Parks Agency (MTPA) will again be taking part in this year’s annual Tourism Indaba scheduled to take place from 7 – 10 May 2011 at Chief Albert Luthuli International Convention Centre in Durban.  The Tourism Indaba is Africa’s largest travel and tourism trade show with more than 13 000 visitors, 1 300 exhibitors, over 170 international hosted buyers and hundreds of local and international media.

MTPA has taken a new approach for this year’s Indaba aimed at limiting participation to tour operators that will sell meaningful packages of the destination with international appeal, cutting costs and generating value for the province.

“Through consultative meetings with the tourism industry in the province, we were able to develop a criteria to be used in selecting the right caliber of tour operators that would sell packages that would appeal to the international market”, said Charles Ndabeni, CEO of MTPA.

“The Memorandum of Understanding signed between the Regional Tourism Organisations of the province and the MTPA has laid the foundation for a partnership that will provide a significant boost for Mpumalanga’s bid to increase international and local tourism to the area”, added Ndabeni.

The new approach will furthermore ensure that Indaba is used as a platform that will generate genuine and profound economic value for the province whilst minimizing on participation costs. As a result, MTPA will occupy a 100 square meter stand size as opposed to the 234 square meters we had over the years.

The stand as per the new Indaba approach will accommodate the MTPA’s information desk, the three     (3) Regional Tourism Organizations, as well as six (6) Tour Operators that have been selected.  An     additional work station will be allocated and shared by ten (10) SMME’s who will be on a roving capacity.

In an effort to provide SMME support, the Tourism Enterprise Partnership (TEP) has contributed R10 000 for each SMME as a subsidy to participate at Indaba. Training was further facilitated for all SMME’s attending this year’s show on exhibitor guidelines, customer etiquette,  understanding the difference between exhibitions and events, knowing your target audience, networking, business linkages, product packaging and different tourism channels.

“We are delighted to be part of the delegation representing Mpumalanga at this most prestigious travel trade show. We have deemed the show as one of the essential platforms to be used in promoting and positioning the destination”, concluded Ndabeni.

The programme for this year’s Indaba includes the Emerging Tourism Entrepreneur of the Year Awards (ETEYA) on 6 May, the eagerly-anticipated INDABA Opening Ceremony on 7 May, the Global Media     Face Off and Welcome Awards on 8 May.
For media and visitor registration, please visit

Issued by Mpumalanga Tourism & Parks Agency


Mrs Kholofelo Nkambule                                             Ms Linda Hlatshwayo
Senior Manager: Corporate Relations                          Public Relations Officer                                          

Tel. +27 13 759 5300/08 |

MTPA on Instagram

Follow Us