MTPA LAUNCHES TOURISM CAMPAIGN THAT SEEKS TO PROMOTE TOURISM INTO THE DESTINATION

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The Mpumalanga Tourism and Parks Agency (MTPA) will be hosting exciting programmes as part of its Tourism Month campaign, aimed at promoting travel and tourism into the destination.

 Tourism Month Launch

The campaign will be officially launched and unveiled to the media and industry players at the MTPA Sandton Office on September 06 2010, at 18h00. The highlights of the Mpumalanga Tourism Month campaign will include the following:

 Launch of the Stokvel Movement Educational

The Stokvel movement played an integral role in the socio-economic uplifted of black communities from time immemorial.   With a propensity to travel, the Stokvel Movement becomes an essential target market to boost domestic travel into the destination. The MTPA in partnership with this movement will be launching a chapter aimed at swaying this essential sector of the economy to consider traveling into Mpumalanga through the development of relevant packages with a focus on township travel.  To celebrate the Stokvel Movement and its role in the growth of the tourism industry, on September 18, 2010, a book on the Stokvel Movement will be launched at Kanyamazane  at Endumbeni, a popular hangout venue in the area.

 A total of 50 executive members of the movement from Gauteng, will be hosted on an educational tour to familiarize them with the attributes and offerings of the destination.

 The Premier Classe launches the Mpumalanga Route

The Passenger Rail Agency of South Africa (PRASA) in collaboration with the MTPA will be launching the recently established Premier Classe train route linking Pretoria, Nelspruit and Hoedspruit.

 To depart from the Pretoria station on the 23rd, the luxurious train will meander through the magnificent scenery of the lowveld with a stopover in Nelspruit, where the official launch will take place.   The launch will take place at the Nelspruit station on September 24 starting from 8:00am.

 The train will then continue to Acornhoek, where the passengers will disembark and proceed to the Manyeleti Game Reserve for the official launch of the Manyeleti development project.  On board the train will be national and provincial top government officials, travel trade as well as the media.

 Launch of the Manyeleti Development Project

The MTPA in partnership with the Manyeleti Conservation Trust, will be launching a developmental project worth R400m that will see the construction of seven new lodges as well as infrastructural development within the Manyeleti Game Reserve.

  The launch will be held on September 26, 2010 and in attendance will be leading political figures, church leaders, the travel and tourism trade, media and the Manyeleti trust members.

 Manyeleti Game Reserve bordering the Kruger National Park and was the only game reserve open to black people during the apartheid era. Through the land restitution programme, the reserve was recently handed back to the community (Manyeleti Conservation Trust), with the MTPA as the managing agency.

 Three Cities three Countries Brand Launch

A new destination brand comprising Mpumalanga, Mozambique and Swaziland will be launched in Maputo on September 30, 2010. The three cities, three countries initiative seeks to promote and package Mpumalanga’s adventure and wildlife, Mozambican beaches and nightlife and Swaziland’s culture and heritage to both national and international travelers. The new brand will be unveiled to the international market in November at the World Travel Market in London.

  Product packaging workshop

A product packaging workshop for Mpumalanga products will be held in Nelspruit at the MTPA offices on September, 20, 2010 facilitated by South African Tourism and FEDHASA. The workshop will focus on essential elements to consider when packaging products for various markets.  The focus markets will be Europe (Germany) and the US.  Mpumalanga products with an interest in these markets are urged to attend the workshop.

For more information on the Tourism Month Programme please contact the Destination Marketing Unit at 011 783 4161 or 013 759 5300 or Sma Dlamini at sma@mtpa.co.za



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