“With the 29% decline in domestic trips to Mpumalanga from 2.2million trips in 2015 to 1.7million trips in 2016, the campaign aims to showcase the affordability of travelling to the Province and further targets domestic tourists through the use of various e-marketing and media platforms which will run from 1 November 2017 to 31 January 2018, explained Mr Xolani Mthethwa, Head of Tourism at MTPA.
“The decline in domestic trips has not only affected Mpumalanga province but the country as a whole although Mpumalanga was hit the most and this is mainly due to the economic conditions experienced”, explained Mthethwa.
“We will utilize various social media platforms as well as radio and print media to encourage the domestic market to visit Mpumalanga during this season. A number of affordable packages to choose from will be available on our website”, said Mthethwa.
Over and above the Festive Season Campaign, the MTPA has other planned tourism initiatives to be implemented during the year aimed at attracting domestic tourists. The initiatives includes the Easter campaign in which we intend working together with other departments like Road and Transport to promote safe travel.
“As MTPA we are excited to be implementing these initiatives aimed at encouraging tourists to travel to our province and explore the unparalleled wonders on offer. We would like to encourage people to visit our website and follow us on all our social media networks”, concluded Mthethwa.