Mpumalanga Tourism programme month Launched

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PRESS RELEASE

27 August 2014

MPUMALANGA TOURISM MONTH PROGRAMME LAUNCHED

September is Tourism Month and to honour this distinction, the Mpumalanga Tourism and Parks Agency (MTPA) will today celebrate the official launch in the province, announcing a series of events and activities poised towards promoting Mpumalanga as a destination of choice.

The intention during Tourism Month is for South Africans to discover the hidden treasures of their land, which offers something for everyone, from nature lovers through to fun seekers. The theme for this year is ‘Tourism and Community Development'. The theme underscores the potential of tourism to promote opportunities for communities around the world, as well as the role that community engagement has in advancing sustainable tourism development.

“The backbone of tourism in any country is domestic tourism and our aim in Mpumalanga is to showcase the exciting attractions the province has to offer, many of which have left international tourists awe-struck, but which are still to be discovered by local traveller’s right here at home, said Mr Jacques Modipane, CEO of MTPA.

Throughout September MTPA will be focusing on encouraging more people to embark on leisure activities and visiting some of the less visited areas in the province.

“With some exciting and groundbreaking events taking place along the way the MTPA has teamed up with various stakeholders like Tourism Enterprise Partnership, South African National Parks, various government departments, district and local municipalities. This partnership will allow us an opportunity to leverage on the offerings that are provided by the various stakeholders aimed at profiling the vast product offering available in the province, especially in the less visited areas”, commented Modipane.

As part of our tourism awareness campaign, the Awareness Day scheduled to take place at the Zithabiseni Resort in the Nkangala District will allow MTPA an opportunity to interact with various businesses and school children in the area. The campaign is aimed at sharing information on tourism opportunities available, addressing challenges affecting the tourism industry in the area and further creating synergy between various stakeholders in the province.

“There is a need to continuously work together to improve the country’s image as a destination. We are hopeful that with some of the planned initiatives during September, we will be able to offer travelers unique product offerings” concluded Modipane.

This year’s World Tourism Day will be celebrated in the Northern Cape Province on September 27.

To view the Mpumalanga jam packed tourism month programme, visit www.mpumalanga.com.



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