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2017 World Tourism Day Awareness Programme

 
10 August 2017 by Camilla Joy Meszaros

With efforts aimed at cultivating the province of Mpumalanga’s economy, the MEC for finance, economic development and tourism, Mr. Sikhumbuzo Kholwane has shared an exciting programme in the build up to the 2017 Tourism month, to be hosted in September.

With efforts aimed at cultivating the province of Mpumalanga’s economy, the MEC for finance, economic development and tourism, Mr. Sikhumbuzo Kholwane has shared an exciting programme in the build up to the 2017 Tourism month, to be hosted in September.

Host to this year’s World Tourism Day, on 27 September 2017, the Place of the Rising Sun, Mpumalanga supports this year’s theme, “Sustainable Tourism: a tool for development”. In doing so, the Province plans to address the socio-economic challenges that affect the area with a key focus on the youth of the province. The various initiatives aimed at advancing sustainable tourism in the province, geared at effecting a meaningful change to the socio economic status of local communities include: 

  • The completion of a number of infrastructure upgrades to improve the experience of both domestic and international tourism to the Province.
  • The refurbishment of Pilgrim’s Rest and Waterval Boven (Mgwenya) and increasing the tourism appeal to these towns, marking these as two destinations of choice in the province.
  • Support the bilateral agreements between the BRICS partners and SADC for joint marketing efforts to increase tourism and to attract local and international investment.
  • Further develop the flagship tourism project in Blyde River Canyon with the National Treasury to secure private sector investment.

As host to the 2017 World Tourism Day, the national focus for the province will be to fully take advantage of the opportunity to market and promote the Province of Mpumalanga as a preferred destination of choice for both business and leisure travel. With a series of build-up events and activities leading up to the celebrations of World Tourism Day, the Mpumalanga Tourism and Parks Agency has launched a full Tourism Month (September) programme prior to the event. The World Tourism Day build up programme includes the following events:

 

  • An online “winter” marketing campaign to promote the affordable trade and consumer packages available.
  • A Youth Tourism Seminar hosted in Bushbuckridge to build awareness and generate enthusiasm towards the provinces tourism opportunities amongst the youth in the area.
  • The Innibos Arts Festival to promote media tours and exhibitions during the festival.
  • A Tourism Safety campaign throughout the month of July through to September across all three municipal districts.
  • A Tourism Schools Competition running from July to September in partnership with the Department of Education.

 

Over and above this exciting World Tourism build-up programme, as part of Tourism Month, the Mpumalanga Tourism and Parks Agency plans to launch a first of its kind, inaugural Mbombela Jazz Festival. Organized by Mr Anele Mbasane of Harmocept Events, this world class live Jazz spectacular is set to be staged at the Mbombela Stadium on the 9th of September 2017. The event will also provide for a corporate village option offering a unique hosting opportunity to entertain clients in a stylish fully staffed hospitality marquee. Equipped with air conditioning, buffet, snacks and refreshments as well as an all-inclusive premium bar, VIP cocktail and lounge set-up with LCD monitors.

 

With just over a month in the build up to the 2017 World Tourism Day, hosted in the glorious province of Mpumalanga, the Provincial Government has further embraced the build-up campaign aptly termed #IDoTourism as part of efforts to promote township tourism and benefit from the viable force for economic transformation.