Following yet another successful Tourism month this September past, the Mpumalanga Tourism and Parks Agency (MTPA) together with the Department of Economic Development and Tourism (DEDT) are thrilled by the uptake to this year’s events presented to stakeholders and esteemed guests under the theme of “Rural Development and Tourism”.
Showcasing the province’s vast and most adored travel and tourism features, longingly missed during the recent lockdown travel restrictions, this year's tourism month was celebrated with a series of events and activities geared at promoting all that the province of Mpumalanga has to offer to both domestic and approved international travellers.
Aimed at fostering awareness about domestic travel among local communities with a special focus on travel to rural areas, villages and small towns, this year’s UNWTO theme “Rural Development and Tourism” saw various festivities celebrate and promote the importance of Mpumalanga Tourism, highlighting the industry’s sustainable development goals through social, cultural, political and economic values.
Setting the stage to showcase Mpumalanga’s abundant business and leisure tourism features to captive audiences, stakeholders, travel and tourism specialists hungry to share their unique Mpumalanga experiences, September's tourism month activities included various events observed under the regulated Covid-19 safety and health protocols including:
- A virtual Tourism SMME Webinar
- Mpumalanga Parks Week
- Tourism Awareness Day
- Virtual Heal the Nation and Gospel Music Festival
- Liberation Heritage Route Golf Day and Fundraising event
- Open Day Experience (4X4 & Hiking Trails)
Encouraging domestic travel and tourism amongst South Africans is critical to ensuring that our local people discover the diverse offerings available in the province and the country, to exploit and benefit from them and to foster a once again thriving leisure travel and tourism industry. The outbreak of the COVID-19 pandemic has created severe challenges for the tourism sector and brought the sector to a complete shutdown from Level 5 lockdown until just recently re-opened under Level 2 lockdown.
With the impact of COVID-19 bringing a new normal to tourism currently being experienced throughout the South African Travel sectors, with a planned recovery process well underway and leisure travel open to receive guests, the 2020 Tourism Month initiative has played a crucial role in building awareness amongst local communities on the importance of tourism and encouraging travel and related business owners to adapt to this “new travel and tourism normal”.
Significantly contributing to job creation, sustainability, the creation of wealth and economic growth, it is now more important than ever before that we ensure the recovery of the South African Travel and Tourism sector, re-opening as many service providers and related businesses operating in local leisure travel as possible.
The MTPA continues with various marketing efforts to encourage locals to travel and further encourages product owners to offer affordable packages and new tourism products to prospective travellers while assuring them of their health and safety by implementing the necessary Covid-19 safety protocols.
Follow us on our various social media platforms or search our website to browse affordable travel packages, online bookings and unique Mpumalanga experiences waiting for you to explore!