Opened in 2007 it has expanded twice since then and interlinked with The Ridge Casino it now covers a whopping 85,000m2. Approximately 8 football fields, and crammed packed with the best shopping and entertainment experiences in the Highveld.
You certainly need all that space to house the 185 stores, 70 of which are exclusive to Highveld Mall in the Highveld Region, and the largest Edgars in Mpumalanga. So it is unsurprising that Highveld Mall attracts 8.5million shoppers each year, but what makes it ‘More than just a Mall’?
The inclusion of the Ridge Casino & Entertainment Centre is the obvious suggestion. This is much more than a place to gamble the night away, it is a family friendly entertainment outlet that includes a 6-screen Cinema Complex with 3D screens, a 400 capacity multi-purpose venue, ten-pin bowling, mini-golf and two fabulous hotels on site.
International franchises are another big draw card, with a number of high end fashion boutiques choosing Highveld Mall as their only outlet in Mpumalanga. Brands like Timberland, Dune London, Dior, MAC, Tom Taylor and many more that are gaining a big following in South Africa, are perfectly at home in Highveld Mall.
Yet as much as it is about what’s on offer, it is also about the feel of the place.
Highveld Mall manages to make what is essentially a vast shopping outlet seem cosy, modern and consumer friendly. It is more of a ‘boutique’ shopping experience, the kind you would expect from a department store, which is unheard of for a Mall this size.
This is down in part to the great lay out and sensible zoning of shops, which means you never have to walk far to find what you want or compare prices. But also is due to the great décor and general tempo of the Mall. This last point is hard to describe in words, it’s something you simply need to experience. There just seems to be a laid back shopping vibe that emanates from both the shoppers and those servicing them. Even in the run up to Christmas, there is an accommodating relaxed mentality that makes shopping here a breeze.
Clever finishing touches, like the different textures on walls, interesting, and well thought out lighting and even the cleverly conceptualised architecture that echoes the power stations the region is renowned for but brings in the colours of the wild flowers iconic of the Cultural Heartlands. All have an important role in lifting Highveld Mall from being simply a shopping mall to being a lifestyle experience.
There is also a vibe in the Mall, a positivity, that can be felt and seen everywhere you look. Many attribute it to the Mall’s commitment to improve retail success for all its tenants, through its tenant University program. Where tenants get great advice, inspiration and opportunities to meet the “great and good” from almost every retail sector.
The final component in ensuring Highveld Mall is seen as ‘More than just a Mall’ arethe various exhibitions held across the year, from fashion branding campaigns, to health expos and ‘Back to the Street’ BMX and skate parks. Highveld Mall works tirelessly to provide a ‘Mall to Experience’ rather than just a place to shop.
So next time you are passing eMalahleni,formerly Witbank, on the N4 make sure you pop in to Mpumalanga’s biggest Mall to find out for yourself what the Highveld Mall experience is all about!
|For more information check out: www.highveldmall.co.za or contact: email@example.com | +27 (0)13 692 6010 | +27 (0)72 622 0502. GPS Coordinates: 25° 53’11.39”S, 29° 16’00.69”E|